Optimising your education website can unlock a wealth of opportunities, from boosting visibility in international search engine results to cultivating meaningful connections with prospective students around the world. Here we share ways of navigating international SEO, ensuring your website captures the attention of a global audience.

Do comprehensive keyword research

The foundation of any successful SEO strategy is thorough keyword research. Start by identifying the languages and regions you wish to target, then find out the specific search queries and phrases commonly used by potential students in those markets. With tools like Google’s Keyword Planner and SEMrush you’ll uncover high-volume, relevant multilingual keywords that can be the backbone of your content creation and on-page optimisation efforts. 

Optimise for multilingual content

To truly connect with international audiences, it’s essential to provide content in their native tongue. Invest in professional translation services or task multilingual team members with ensuring your website content is accurately conveyed in multiple languages. You could also implement hreflang tags to help search engines serve the correct language version to users based on location and language preferences. All this will add to enhancing your website’s user experience.

Use local SEO tactics

While global visibility is crucial, don’t overlook the importance of localised SEO tactics for each target market. This means optimising content, metadata, and structured data markup for local keywords and search intent. Consider creating location-specific landing pages or subdomain versions tailored to different regions to aid with this. 

An international SEO strategy for your education website requires a multifaceted approach, but delivers immense rewards like increased global visibility, brand awareness, and a diverse student body. With consistent effort tailoring your online presence to international audiences, your institution can gain a competitive edge like no other. Check out this post for more insights into SEO for international education!

Written by Stephanie Clark